Fashion product review

What Katie Did Melrose Boutique

5:32 PMDollie DeVille

A few weeks ago I was invited to a press day for the What Katie Did Melrose Boutique. They said they enjoyed my blog and wanted to have their favorite bloggers to cover the new boutique opening. I have been waiting for the boutique to open for months so I jumped at the opportunity to visit. If you are unfamiliar with What Katie Did, it is an English vintage reproduction lingerie company that is known for their fully fashioned seamed stockings, corsets, and circle stitched bullet bras. If you are a lover of 40s and 50s clothing, then you know how important the proper undergarments are to creating a beautiful silhouette. As vintage reproduction lingerie goes, What Katie Did is the best on the market. The cuts and styles are authentic and based on vintage patterns. The fabrics and stitching are as close as possible to their vintage counterparts. Vintage undergarments are the hardest thing to find deadstock, and used is not always sanitary, so there is a big need for quality reproduction undergarments. I am very picky when it comes to reproduction clothing, so believe me when I say this is the best vintage reproduction lingerie on the market! 

They have a beautiful store front right on the main drag of Melrose Blvd in Hollywood. It is next to a midcentury modern Danish furniture store too! 

For Christmas they had a cute little window display with the Hollywood Robe, some lingerie, and a Christmas tree! 

The Christmas tree was decorated with Besame Cosmetics- a vintage gal's dream come true! 

The first thing you see when you walk into the boutique is the Besame Cosmetics counter. You all know how much I adore Besame! What Katie Did lingerie and Besame Cosmetics are a match made in heaven! 

For the event they had champagne, cupcakes and chocolates! I died and went to heaven! 

The cupcakes had white chocolate hearts with a Christmas pinup on them.  

The chocolates even had What Katie Did logos on them. 

Now for the main event- Lingerie shopping!

There are racks and racks of the most beautiful lingerie you have ever seen! 

This was my favorite rack. 

More goodies! 

As a special treat, I got to meet the founder and head designer Katie Halford! She was a sweetheart and a real vintage beauty. She answered all of my questions too. Now I know everything about What Katie Did! 

I need a trunk like this! 

They also made their own Lingerie book! It is full of beautiful, glossy, all color photos! 

This is the holy grail of fully fashioned seamed stockings

They have multiple large dressing rooms for you to try all of the beautiful lingerie in! 

They also have cute retro- inspired swimsuits! 

They come in one piece and two piece. 

Even the sales staff is gorgeous here. 

Shelly Erdmann and T-Bone. 

Reagan shopping. She came as my guest- thanks Reagan! 

When you shop here, you don't have to settle for a black bullet bra, because they have them in multiple pretty colors, all circle stitched. I want the peach color!  

They also have sassy gloves to match! Those could be fun! 

I wore my newest vintage suit. I love it! 

La Cholita, look fabulous as always. I am terrible, and didn't catch this raven-haired beauty's name. I did overhear that she has a successful rockabilly blog called something like "Hell Yeah Rockabilly" or "Fuck Yeah Roackabilly"....something like that. I couldn't find it via google though. If anyone knows what her blog is, please leave the info in a comment below because I would love follow it!

Reagan and I talking up Katie. 

One more quick photo before we left. 

Find more info, products, and to make purchases visit their website at:

While I was on the website I thought I would share a few of my favorite items with you: 

The Glamour Merry Widow in peach. I think this will be the perfect foundation garment for my wedding dress! And of course I will need to get the matching pieces to go with it! 

I love these tap panties too! I think they are perfect for under circle skirts when you are cutting a rug! 

I love this pink 1940s bra too, especially the high sides! 

Of course, I NEED these nude seamed stockings by Viva Las Vegas and my wedding. 

So gals, when I get my tax return you know where I am going-straight to What Katie Did! I hope to tell you all about these when I get them! 

 If you're a SoCal girl then why not visit the store to view the whole collection and get expert fitting advice?
What Katie Did is open 7 days a week and can be found at:
7970.5 Melrose Avenue, West Hollywood, CA 90046.
Open 11am to 7pm Monday to Saturday, 12 noon to 6pm on Sundays. If you plan to visit us on a Sunday allow time to also visit Fairfax flea market on the next block which has some great vintage goodies!

After all of that shopping, Reagan and I worked up an appetite, so we went around the corner to Mel's Drive-In. 

Reagan and I

The menu is so big that it is hard to decide what to get. I went with turkey sliders with goat cheese. They were so delicious! I had so much fun with Reagan. 

When I got home I opened the goody bag they gave me for attending the press event. I love the WKD tote it came in! 

There was a pair of their beautiful gloves, wrapped in a cute little gift box. 

The gloves in black. 

There was also a sample trio of Besame lipstick. 

One color, Carmine, was a color I don't have and have never tried. I loved it! It is a coral orange toned read. Perfect for summer. I think I will be getting that next time I am there. 

This was a very successful event and I am honored to be invited! A big thank you to Katie of What Katie Did for having us. I can't wait to go back, get a few new things, and review them on my blog!


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  1. wow! very classy. such an array of goodies. liking the look of besame cosmetics too.

  2. Hello there, my name is ritzy and I am a huge fan of your blog. I used to go to a lot of shows out in the los angeles area and i think the girls name you where wondering about is cassandra. If you do find her blog I would love to know what the name of it is.

  3. Hello Dollie!

    Here is the link for FuckYeahRockabilly

    Please enjoy! People are supportive and happy to see what is posted on this website wether it is traditional rockabilly or modern no matter what! I love it!!!


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